Privacy Policy — Hidden Word
Last updated: 23 September 2026
Hidden Word (מילה נסתרת) is published by Loometheus Ltd. This policy explains what information is collected when you use the app, what it is used for, and what choices you have.
What we do not collect
We do not ask for or collect your name, email address, phone number or payment details. No sign-up or account is needed to play. Your game progress — completed levels, coins and purchases — is stored locally on your device only, and is never sent to us.
Information collected by third-party services
The app uses the following services, which collect information independently:
| Service | Purpose | Typical information |
|---|---|---|
| Google AdMob | Showing ads (banner, interstitial, rewarded video) | Advertising ID, device type and operating system, IP address and the approximate location derived from it, and ad interaction data |
| Google User Messaging Platform | Managing consent for personalised advertising | Your consent choice and the date it was given |
| Google Play Billing | Processing in-app purchases | Transaction details are handled by Google. We receive only a purchase confirmation and never see your payment method |
Google's use of this information is governed by its own privacy policy: policies.google.com/privacy. See also how Google uses data from partner apps: policies.google.com/technologies/partner-sites.
Advertising and consent
The app is free and supported by advertising. Where required (for example in the EU, the UK and Switzerland), a consent message is shown on first launch, letting you choose between personalised and non-personalised ads. You can change that choice at any time from the app's settings.
Buying "Remove Ads" or the "Complete Pack" stops banner and interstitial ads. Rewarded videos remain available for players who choose to watch them for coins, and are still served by Google AdMob.
Resetting your advertising ID
You can reset or delete your advertising ID on your device: on Android via Settings → Google → Ads, and on iOS via Settings → Privacy & Security → Tracking.
Children
The app is not directed at children under 13, and we do not knowingly collect information from children. If you believe a child has provided information through the app, please contact us and we will address it.
Data retention and deletion
Because game progress is stored only on your device, deleting the app deletes it. Information collected by Google is retained according to Google's policies and can be managed through your Google account settings.
Changes to this policy
This policy may be updated. Any new version will be published at this address with a new update date.
Contact
Privacy questions: info@loometheus.com
Loometheus Ltd, Herzliya, Israel